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The researchers noted, "Although Western civilization has become increasingly egalitarian over the past century, certain social institutions remain gendered, some in subtle, almost invisible, ways.The present research identified powerful consequences of a particularly subtle gender bias: the near-universal tendency to have men rotate and women sit at heterosexual speed-dating events.But what if at least a part of that selectivity is due simply to environmental factors and social norms — factors that could be easily manipulated?

In this case, researchers just assumed that since men rotate in real-life, they should do so in speed-dating experiments."At first blush, this rotational scheme feels like an arbitrary, trivial solution to the logistical problem of ensuring that all of the women speed-date all of the men and vice versa.Executives from a popular speed-dating company confided in us that they have men rotate because (a) women often have more accessories with them at events (e.g., purses), (b) men never seem to mind rotating, and (c) it just seems more chivalrous that way.This may have skewed the results of past studies that used this speed-dating procedure, especially those that examined women’s “selectivity” — selectivity that may have been a result of the procedure itself, not the women.Does this make nullify all previous research on women’s dating selectivity?

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